Trafficking real estate Premium Content

Letters From the Home Front

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Flickr photo by <a href="http://www.flickr.com/photos/sidewalk_flying/3929076354/" target=blank>sidewalk flying</a>.Flickr photo by sidewalk flying.

I'm feeling a little like a crash-test dummy today -- again. Sadly, it is a feeling that has become all too familiar. Perceptions and misconceptions, emotions run amok, too much information and misinformation, and a less than merry market are the vehicles of my battery.

People -- and by people, I mean, us -- like to compare real estate agents to doctors and lawyers, to the friendly salesperson at Nordstrom and to the Starbucks barista. We are in a service industry, darn it, and if we can only provide exceptional service with a double pump of knowledge and professionalism, we will personally shine and collectively transport an industry unto the land of respect.

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