The non-core customer 

Do you know who your customers are?

I know that sounds like something a motivational speaker might say, but don't dismiss it purely on those grounds. If you are selling, it helps to have a strong grip on who you are selling to.

I often joke about my clientele being "busy millionaires and poor journalists," but that really is my focus. I love renters, because they're usually fast money, and they grow up to be buyers.

more...

To view this premium content sign in to your Premium Member account.

Premium Members have full access to all news archives & premium content.

Purchase Premium+ Membership for $99/year OR
Premium Membership for $49/year

Buy Now

Advertise with Inman

All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.