House hawker or trusted adviser? 

I was recently at a focus group to test some ad concepts for a client's Web site when one of the participants threw out a joke that got the entire room chuckling: 

"Well, if you ask a Realtor, then it's always a good time to buy." 

Chalk that reaction up to some of the recent advertising efforts of real estate brokers, agents, and even the National Association of Realtors. Fact is, consumers simply don't trust real estate professionals to tell them the truth when it comes to the critical question of whether they should buy a home or not.

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