Single women: today's prime real estate niche
How to target Gen X, Gen Y buyers
By Bernice Ross, Thursday, June 21, 2007.Women are rapidly becoming the silent majority in the real estate marketplace. While everyone pays attention to the needs of the "typical family," very few people are addressing the specific needs of single female real estate buyers and sellers.
Which of the following groups buys more condominiums: married couples, single men or single women?
The answer is single women. Not only are single women buying more condominiums, NAR reports that 22 percent of all home purchases are made by single women as opposed to only 9 percent for single males.
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