Shrinking the real estate listings universe
Mood of the Market
By Tara-Nicholle Nelson, Monday, August 17, 2009.I recently heard cable culinary commentator Alton Brown quote Miss Piggy as having said that "(a)fter all the trouble you go to, you get about as much actual 'food' out of eating an artichoke as you would from licking 30 or 40 postage stamps." I'm rapidly coming to feel the same way about all the trouble my clients go to house hunting on the Web.
Now, don't get me wrong -- I am not one of those brokers who thinks that putting listings on the Web was the final nail in the coffin of the professional real estate service industry. Rather to the contrary, actually; I'm a buyer's broker and grew up in the Internet era. So I've always seen the availability of free listing data online as an empowerment issue. It empowers my clients to have two or four or 10 sets of eyes looking for homes for them, and it empowers me to take a half day per weekend off, as I'm not the sole source of listings for them.
My clients are clear on the vast value I provide to them in their decision-making process and transaction, so the Web listing sites are no threat whatsoever.
In fact, assuming that my clients' ultimate happiness with their home is directly proportional to the repeat and referral business they send my way, and assuming (as I believe) that providing clients direct access to listings on the Web makes it more likely they will find a home they're happy with over the long run, it's not just in their interests, but also in my best interests for them to have the easy ability to find and view listings online.
And in that vein, during my initial client meetings I often let clients know the various modalities in which I will send them listings, then also discuss with them which public listing sites I like, how to use them, and how to inquire with me about interesting listings they find on these sites. Then I deliver my benediction and send them off to the Web to house hunt to their hearts' content, until we meet again.
So, I find listings and show them homes for sale. And they look online, too. First, on occasion at work. Then, during their evening reality show viewing time (come on -- who isn't online during "Real Housewives" and "Top Chef"?). And before long, they're up at wee hours of the night e-mailing me properties' multiple listing service numbers and addresses -- often properties that don't fit the search criteria they had given me, but are of interest nonetheless. (Behold the power of Web house hunting: it allows buyers to grow their flexibility with zero perceived pressure from me!)
Lately, though, after all that work, I get their e-mails and start whittling away at their list of listings to my (and my clients') joint chagrin.
How do I shrink this expanded universe of online listings? Fast, and a lot?
Let me count the ways I have to strike properties off my dear buyers' lists of potentials:
1. Infeasible and likely interminable short sales. (I don't automatically exclude all short sales, just the ones with indicia of can't-be-done-itude.)
2. Properties that are already in contract. Due to a lack of time or attention, or the occasional extenuating circumstance, these listings' status has simply not been kept up-to-date by the listing agent.
3. Properties that can be financed only via an act of Congress, or one of God. These include the properties listed as "no kitchen," "no plumbing," "no FHA" and/or "no conventional (loan)." Doing business as: all cash. Sometimes, for entry-level FHA buyers, these can also include listings that were recently bought at auction and are being flipped by investors who have owned them less than a couple months or condos in complexes with sky-high delinquency rates on homeowners association dues or rock-bottom owner-occupancy rates.
4. Tenant-occupied properties with tenants who ain't going nowhere. My area has rent and eviction control laws. The going rate for getting a tenant out is about $6,000 -- unless the seller is willing to deliver it vacant, these listings are quickly scratched off the list. ...CONTINUED
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Submitted by Mike Parker on August 17, 2009 - 1:27pm.
Mike Parker
mparker@theblackwatercg.com
Hi, Ms Nelson;
You said
"I recently heard cable culinary commentator Alton Brown quote Miss Piggy as having said that "(a)fter all the trouble you go to, you get about as much actual 'food' out of eating an artichoke as you would from licking 30 or 40 postage stamps." I'm rapidly coming to feel the same way about all the trouble my clients go to house hunting on the Web." How very droll.
87% of all residential real estate sales begin on the web and you do all people reading your column a disservice by dumbing down the web because you and your clients may not succeed on it. When NAR tells us that 87% start online, if you're not getting 87% of your leads there, you are WAY behind the curve.
It's all well and good to be witty and clever, but how about telling people how to succeed online?
Best regards,
Mike Parker
Submitted by Jerry Hoffman on August 17, 2009 - 3:20pm.
Hi Ms Nelson
I seems Mike has missed your point. I took it to mean that with the multitude of web sites posting listings, the "quality" of the listings as well as the search limitations of those web sites, offer marginal results. The volume of listings on the web seems nebulous, but at its core there are very few legitimately listed property that truly meet the clients needs.
Indirectly, you have indicated that the single best source for listings is the MLS - period, end of story, done, stick a fork in it. The voyeuristic nature of people and the mistaken impression of empowerment, draw our clients away from our MLS driven searches to a galaxy of garbage. At the center is a single shining star - the MLS and a "competent" agent.
If your article was directed at succeeding on-line, Mike may have a point. But you were describing wading threw all the garbage clients find on-line, until they come to the realization, that a competent agent, such as yourself, can save them lots of time.
ALL on-line postings are solely intended to attract leads. How you handle those leads, is another article.
I thought you did a good job.
Jerry Hoffman
RE/MAX Territory
Elk Grove Village, IL
Submitted by Judy Orr on August 17, 2009 - 5:37pm.
I agree with Jerry. This article was not about your online success in finding buyers, it is the frustration of buyers feeding you listings that are not available or not right for their situation. Many buyers feel that you might not be sending them everything or that your search might somehow miss that perfect place. It isn't even about trust, they just want to accept the empowerment the Internet offers and run with it, many times realizing they haven't missed a thing from your automated MLS search.
It reminds me of all of the phone calls I used to get from home books with the page # and the section of the listing they were interested in finding out more about, and we'd go through many different page #'s. Of course, many of those listings didn't have the MLS # or address so I would have to call the individual agents. That was even more time consuming.
Lucky for me, most of my buyer clients do utilize the automated MLS e-mail searches I set up for them. Some will send me a listing or two from Redfin or other sites that show contingent listings, which are usually contingent on financing with no more showings.
Judy Orr
Classic Realty Group
Orland Park Homes
Submitted by Gregory Schreiber on August 17, 2009 - 5:51pm.
Mike - Do you ever stop shilling for your service? Give it a break dude!