Improve your website's usability 

Flickr photo courtesy of Arnoooo.

With so many technology gizmos, mashups and widgets at a broker's fingertips, it can be especially tempting to add more bells and whistles to the company's website and toolkit.

However, eliminating clutter and tweaking, testing and refining a website or tech tool to boost its ease of use -- or usability -- can lead to dramatic improvements.

In Steve Krug's "Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems," he notes a common mistake: "One of the things people are often tempted to do when there's a usability problem is to add something."

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