Media company joins real estate auction venture Premium Content

Los Angeles Times Media Group, partners form Zetabid

Inman News®

Zetabid screenshot.Zetabid screenshot.

The Los Angeles Times Media Group has joined a real estate auction venture that has a focus on selling bank-owned foreclosure properties and builder-owned properties.

Dubbed Zetabid, the partnership seeks to bring new advertising opportunities to the media company in a time of declining ad revenue while broadening the pool of potential buyers for properties sold at auction.

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