Real estate marketing and an orange gorilla 

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Editor's note: In these Factory Tour segments, we want to give our readers a behind-the-screen look inside the office environments at real estate technology companies that are pushing industry innovation. You might only know some of these companies through their Web sites or online tools.

EMERYVILLE, Calif. -- Almost a decade ago, HomeGain set up shop in a renovated warehouse across the street from the headquarters of animation film company Pixar.

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