Multiple offers, tech-savvy buyers and the 'Red Carpet'

SAN FRANCISCO -- It's 2 p.m. and Jim Holt is helping a colleague on a computer in Redfin's 10th-floor suite on California Street.

The desks are pushed together into three long tables, each semi-separated with partitions, making it easy for the agents to communicate and get to know each other. Along the wall are three offices, one where the Northern California team lead, Ernesto Pineda, is holding a meeting.

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