Today's broker-owners 'missing the trend'?
Inman Community brief
By Inman News, Wednesday, September 10, 2008.Editor's note: The following is a user-comment on Kris Berg's recent column, "Real estate quakes and aftershocks."
"So, where are all the broker-owners these days getting their information and how can they be missing this trend? I realize it is difficult to accept that our industry is changing when it has been insulated for as long as it has, but if someone in real estate has been looking for their cheese, it was moved at least four years ago. One would think that would be enough to wake some people up to the reality of the direction of our business. It's as if hope is trumping courage." -- Valasie August
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Submitted by Susan Silver on September 10, 2008 - 8:01pm.
I think Real Estate Companies have not really failed to realize the the industry has changed. It would just cost to many people too much money to change.
And what about all those lost jobs. With all that helpful technology,R.E.agents would have to spend money to get it. How could they do that if their Brokers r already charging them too much 4 two little. The industry will change when the walls of fear come down.
We are all different,but so r our clients. If I hear how one corporate office is different from the next corporate office,I'll just be sad. But we don't need to be this way. Open up!!!! Data
sharing. We have been sharing the data with our clients since before microfilm. We just need to remember that it's not the data we r selling,it's r ability to facilitate a happy experience
Submitted by Wenceslao Fernandez Jr, BS, Realtor, CDPE on September 11, 2008 - 9:50am.
Today's agents must definitely stay ahead of the ball and seek alliances with forward thinking franchises or coaches.
One way to get with the program is to read Gary Keller's new book "SHIFT: How Top Real Estate Agents Tackle Tough Times".
Gary Keller is founder and chairman of Keller Williams Realty. Keller and his coauthors (Dave Jenks and Jay Papasan), are the real estate experts behind national bestsellers The Millionaire Real Estate Agent and The Millionaire Real Estate Investor, which, as part of The Millionaire Real Estate Series, have sold more than 1 million copies worldwide.
12 distinct tactics are covered in the new book which will help differentiate top agents from the rest.
www.MiamiRealEstateKing.com
Certified Distressed Property Expert
Miami-Dade County, Florida.
Submitted by Gary L. White on September 28, 2008 - 4:45am.
Broker's haven't let real estate market changes go unnoticed; the changes have been in multiple areas of the traditional business model. Thus making the ability to react to the changes more costly and difficult to a implement within their business culture.
Opening a brokerage now with the state of the real estate market for many is suicide. The hybrid models have now emerged as a more acceptable option for agents and clients. I opened a hybrid model taking advantage of the traditional brokerage limitations.
The move from bricks and mortar, warehousing agents to a lean transaction center based brokerage has offered more money to pursue clients with advertising dollars normally reserved for mortgage payments. The fees charged agents has dropped in our model, yet remained high in the traditional brokerages because of higher overheads. Changing the model reduces fees for agents while adding to their selling options and increases services for sellers and buyers.
Taking advantage of the available technology for agents and clients will soon become the traditional brokerage and the old brokerage design will be a history lessen of what brokerages used to look like.
Gary White, Broker/Owner
CRS, GRI, ABR, ePro
FlexIt Realty
www.FlexItRealty.com