Brokers, change your ways 
Perspective: Roadmap to Recovery
By Ashfaq Munshi, Thursday, November 20, 2008.
Flickr photo by trialsanderrors.Quit what doesn't work and start reinventing things that do.
Seth Godin covers this practice extensively in his book, "The Dip," and nowhere can it be more appropriately applied than to today's brokerage model, which is running full steam on yesterday's expense engine. Brokers are struggling to stay on top of their business, as the cost of maintaining failing operations add insult to the injury of the declining economy and stagnant housing market. Many brokers are in need of a new direction to help them through the remainder of this housing recession.
To do this, they need to let go of old habits, processes and the apron strings of traditional models that continue to cut into revenue and that no longer make sense.
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