Redfin, Metro Brokers stir up debate

Kevin Levent, left, and Glenn Kelman debate differences in business models. Copyright 2009 Inman News

SAN FRANCISCO -- Two CEOs squared off today on their wildly different approaches to the business of real estate brokerage: one suggesting the industry doesn't need to change much, with the other maintaining that the industry is overdue for an overhaul.

Glenn Kelman, whose company Redfin has made waves in the marketplace for its unconventional approach to agent compensation, technology and customer service -- but still struggles with profitability -- said "the brand has got to mean something," and he questioned whether some of the big brokerage companies do enough to differentiate their brands from one another.

more...

To continue reading sign in to your Premium Member account.

Premium Members have full access to all news archives.

Buy Now Purchase 1-year Premium Membership - $149.95

OR

Buy Now Purchase Monthly Premium Membership - $19.95

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.