Building a bicultural brokerage 

Robb Heering, Casa Latino founder.

Robb Heering is not Hispanic ... well, maybe a little. A great-great grandmother was born in Argentina.

"I do have Hispanic blood, but you have to look deep," he says, laughing.

Why this matters is that Heering is the founder of Casa Latino, a fast-growing real estate franchise that's focusing on what it believes to be an insufficiently served market: the 47 million people in America who identify themselves as Hispanic or Latino.

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