Building a brand in gay real estate 

Jeff Hammerberg

Jeff Hammerberg was a real estate agent in Littleton, Colo., in 1993 when a gay couple who wanted to see some homes was directed to an agent who was handling "floor time," or working with walk-ins.

"I knew him and liked him," Hammerberg recalled. "He was a decent guy, a married guy in the suburbs with three kids, but I'm not even sure he had ever seen a gay couple before."

Although the agent did show houses to the couple, Hammerberg sensed that he wasn't entirely comfortable. And back at the office, he listened -- and winced -- as colleagues razzed the couple's agent about his relationship with his gay clients.

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