Business basics: Put people in vacant homes 

Dan Ortega

In 1985, Dan Ortega moved to Seattle for a year for a job that didn't work out, but while he was there he had one of those light bulb moments that changed his life.

Looking for a place to live in Seattle, Ortega and his wife had stumbled upon a small "house manager" business whose owner recruited the couple to live in and take care of a vacant, upscale, 3,500-square-foot lakefront home that was for sale, in exchange for a small monthly rent.

"She had 15 houses in her system, and I thought, 'What an incredible idea,' " Ortega recalls.

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