Real estate social media dos and don'ts 
Engagement is key, avoid 'bulldozer' approach
By Mary Umberger, Wednesday, July 14, 2010.There's a difference between embracing social networking and squeezing it to death.
That's been a recurrent message at Real Estate Connect, where tools and resources to improve the experience have been particularly visible.
Two examples from the conference:
"Real estate agents tell me they're in social media, but they're not doing any business with it," said Drew Burks, a San Diego broker who has founded WebRealEstateTools.com, which offers an online course for using social media effectively.
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