Reinventing 'lifestyle' marketing 

Miriam Peters, of Peters & Associates, sells the luxury lifestyle. Photo courtesy of LR Photography.

Nick and Miriam Peters would rather be known as the "lifestyle" real estate agents than as the "sexy" real estate agents.

But "sexy" is what some people are calling them, and the couple shrug it off. That's because business, they said, has exploded in the month or so since they started marketing their listings with sometimes-provocative photography of real estate agents and models in the houses -- wearing lingerie, lounging on a bed, even in the bathtub.

"That's how we've been portrayed in news articles," said Miriam, who heads Peters & Associates, a six-person brokerage in the Charlotte, N.C., area that specializes in luxury properties. "They've spun it as 'sex sells,' but that isn't exactly what our campaign is about.

"It's supposed to be about lifestyle," she said. "It was misconstrued."

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