Why Facebook isn't working for real estate

mkabakov/Shutterstock

Editor's note: View the original article at InmanNext: "Facebook Isn't Working: Here's Why."

Social media marketing is not going so well for the real estate industry. It feels a lot more media than social. Understanding the right platform to be on, and knowing how to update your status on Facebook are no longer enough to compete.

During this Facebook marketing class, I covered:

• Why Groups are the new Page and why you should have already started several.
• Push vs. pull tactics and strategies and why notifications are critical to this process.
• The ticker is your friend -- I promise. I show how you can do a lot of networking quickly thanks to Facebook's new feature.

Read the full article at InmanNext.

InmanNext is a part of Inman News.

Contact InmanNext:
Facebook	Twitter	Email	Letter to the Editor

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.