When I was little I so wanted to be a superhero. I couldn’t wait to get home from school to watch cartoons. I marveled at the mild-mannered Clark Kent’s quick change from reporter to Man of Steel and the amazing Wonder Woman with her ability to miraculously foil the bad guys without ever breaking a sweat. I haven’t forgotten my dream, although truthfully I never imagined it would require superhuman feats to be successful in life. Juggling friends, family, health and career just to enter the game.

What’s become more and more apparent in the world of online marketing is that the game has changed and we all need to become superheroes if we want to be heard above the noise. Now that everyone is a publisher, it’s not enough to create content and send out a few tweets: Your Spidey sense has to kick in, allowing you to really listen to your audience, create compelling content, and share it with an audience that you’ve taken the time to nurture.

While we may not be able to leap tall buildings in a single bound, we still have the potential to do great things. Here’s a good place to start. Let me know what superpowers you think are required to be a great marketer and I’ll add them to the list.

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