Seth's Stories
With so many different marketing options available to connect with buyers and sellers, it can be tough to figure out where to down double. Email is often overlooked as old school or unimportant, but oh contraire, email still rules!
Every successful real estate agent will tell you that nurturing a healthy pipeline of people who can lead to your next closing is crucial for survival in this business. But creating value during the nurturing process can be a huge challenge.
“Without a brand, you’re just two clicks away from obscurity.” That’s the message I’ve been sharing with audiences across North America for the past five years. I’ve been on a bit of a mission to transform the way people think about personal branding to accelerate business growth, build trust and establish thought leadership.
Formulating a prescribed image or impression in the mind of others helps nurture relationships when you’re not in the room so that when you do show up, your reputation has already paved the way for success. Here, discover how to use personal branding as rocket fuel for your digital marketing.
When it comes to personal branding, I’m sure you’ve heard enough about quality headshots, business cards and logo design to last a lifetime. Personal branding might not be the first thing that comes to mind when you think about growing your business, but it’s at the core of almost every entrepreneurial success.
The word content has become one of the hottest marketing buzzwords in recent memory. Everywhere you look, marketers are preaching the importance of creating good content as an effective method of attracting new leads and turning them into customers. And for good reason; content marketing has proven to be extremely effective in driving action.
If you’re a real estate professional and have been in the business for more than a few months, you know first hand the challenges of getting found in local search results. We call this local SEO, and it’s a lot different than your average SEO campaign, but more importantly it’s something you can control.
I’ve written a lot about content marketing in the past, mostly because it’s one of the few ways that a business can differentiate themselves online. But in real estate, this is doubly important, as we’re all selling the same inventory.