Agent

Digging in to the National Real Estate Search Scene

Google Insights for Search is a fantastic new tool that allows you to dig into Google’s search volume patterns to find trends.

While I think there are a lot of ways you can use this tool (see agentgenius.com), I think that for most marketers the geographic breakdowns will be one of the most interesting – mainly because it can help identify brand awareness in any particular location.

Let’s look at the national brand awareness of the big search portals:

Strong Nationwide (Near universal brand awareness)

Realtor.com

Realtor.com

Yahoo! Real Estate

Yahoo! Real Estate

Regionally Strong (Strong in specific regions; east, west, south, north)

Zillow.com

Zillow.com

Trulia.com

Trulia.com

Confined Awareness (Searches confined to single States)

Cyberhomes

Cyberhomes.com

Frontdoor.com

Frontdoor.com

Poor roost.com did not have enough search volume to show any results.

(h/t Sellsius blog)