Utilizing your hobbies to generate leads online and offline is a win-win. You get to hang out and do something you love, all while technically working! Becoming an active member of any community will only help your real estate business.

Use this type of real estate lead generation to help build your sphere of influence. The types of leads you will receive aren’t necessarily people who want to buy or sell right now. They are people you can build a relationship with over time, and when they have a friend looking to sell or it’s time for them to move, you’ll be the first person on their mind.

So how do you get started generating leads from the hobbies you enjoy? Here are a few ideas.

Social communities

Whatever you might be into, there is probably a Facebook group for it, plus LinkedIn and Google Plus groups filled with people who have the same interest as you. And what better way for a Realtor to build leads than to talk to people who have the same interests?

Remember when you’re joining these communities that you’re not joining to promote yourself. That’s a sure-fire way to get banned quickly. Become an active member and contribute organically to the group.

Naturally, as you become more and more involved, people are going to become more curious about you and want to know more about you. That’s when you can show off that you’re the world’s best Realtor.


Forums are another great place to find people who enjoy what you do. The key to making this effective to your real estate lead generation is to search for forums that are local to you where the people actually meet up once in a while.

For example, I absolutely love motorcycles, and particularly Ducatis.

With a simple search of “Orange County Motorcycle Forums,” I found: ocmoto.com, which is an awesome local forum where other motorcycle enthusiasts talk about pertinent topics.

Bear in mind that being part of real estate forums can be good for learning from other agents, but they’re not good places for lead generation.


Meetups like those organized on meetup.com are another great way to meet new people in your sphere of influence. You can find meetups for all ranges of activities. Maybe you haven’t done woodcarving since high school and you want to take it up again after watching “Breaking Bad.” Now you can learn a new skill and prospect at the same time!

There are lots of ways to grow your real estate business. The key is finding activities you enjoy and figuring out how you can make them work for you. If you’re an agent who likes meeting people face to face, these are great ways to find new prospects.

Andrew Gale is the founder of FlyerCo.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription