Beyond brick and mortar
Rethinking the Real Estate Office
An Inman News Case Study
32 pages
Brick and mortar has long been a symbol of safety and strength, though technology is reshaping offices in many industries -- in some cases dramatically changing their role and relevance.
The Internet and mobile technologies now play a prominent part in the business of real estate. Even so, real estate remains a real-world enterprise where first hand market knowledge and human interaction can matter most.
This latest Inman News case study examines how real estate professionals are dealing in a world that seems to move increasingly beyond brick and mortar. The online survey, conducted from Feb. 19, 2009, to March 3, 2009, resulted in 1,330 responses.
The results show a mix of feelings for the traditional office setting. Some respondents said they still see value in brick and mortar: More than half of respondents chose the company office as their preferred place to meet new clients, which is more than double the number who selected for-sale properties as the next most popular location to meet. And more than 90 percent of respondents work for companies that maintain company offices.
View an excerpt of the report HERE.
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