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What's up at Coldwell Banker?

By Inman News, Wednesday, March 26, 2008.
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Charlie Young, COO of Coldwell Banker, shares some of the real estate brand's high-level strategies for maintaining brand relevancy, and confronting change head on.

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Submitted by Gregory Asvestas on March 26, 2008 - 10:52am.

Per Mr. Young, the country is littered with R.E. "brands", I say it is also littered with non-producing "Realtors", which don't add value to a transaction.

Are these folks willing to learn, or should we refer them to, Mac Anderson's book, You Can’t Send a Duck to Eagle School… And Other Simple Truths of Leadership

Nice interview. Have a great day.

 
Submitted by Navin Smith on March 26, 2008 - 5:06pm.

I went and visited their site, it seemed user friendly enough. But there were barely any listings. I did a search in Seattle on coldwellbanker.com and got back 14 listings. The same search on Realtor.com brought me back 141! I liked the look of the cb site a little better than Realtor.com but I can't imagine anyone going back when they can't see all listings.

I'm new but it seems like they should drop all these other "web 2.0" things and get back to basics.

 
Submitted by marc mcgee on March 27, 2008 - 5:26am.

I thought the Charlie Young interview was quite good, particularly his analysis of how the Web/Internet has changed our ability to try new initiatives. In the old days, we could pick from display ads, inserts, radio and/or TV - all very expensive and all with little feedback in terms of the effectiveness of invested dollars. Today, the same things - in a far more flexible and appealing format - can be launched for a small capital investment, the feedback is tremendously more accurate, and we can push forward or pull back with little capital loss. This allows for both a far better return on investment as well as encouraging many more initiatives and innovations to marketing at many levels. Thanks. Marc McGee

 
Submitted by Ralph M on June 18, 2008 - 8:40am.

This is the same person who approved the national marketing of 2 pictures speaking to each other as evolution?