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Frontdoor: Big media's jaunt into real estate

By Inman News, Monday, March 31, 2008.
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Vikki Neil, vice president of real estate for Frontdoor.com, explains why HGTV decided to launch an online real estate portal and how the company plans to compete in an already crowded site.

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Submitted by marc mcgee on April 1, 2008 - 5:09am.

I thought Vikki presented her piece quite well. Some figures used, however, could be fleshed out a bit more. She said that "HG TV is in 93 million homes" - that is an impressive number. But, one could similarly state that "The Big Dipper is above 200 million homes each night". That doesn't mean that anything close to that number look at it, or even consider its existence. A far better number would be one which indicates how many people look at HG TV.