Media firm taps young, Brooklyn cool with ‘in-house’ talent

Brooklyn-based marketing firm BKLYN1834 is leveraging the swirling energy of a large Brooklyn Victorian it owns and runs as a communal living space of young artists and musicians to enliven its creative juices and connections.

Eight residents — most in their 20s — live at the “Clubhouse” collective, where they share meals, chores, and host a rotating band of friends and musicians. BKLYN1834 is tapping the in-house talent both as employees and for specific projects, and has ideas to establish other commune-style homes of young people centered around fashion and technology.

BKLYN1834, as its name suggests, focuses its marketing projects on the 18- to 34-year-old demographic, so having intimate access to the thriving scenes of its young Clubhouse residents gives the firm access to ideas and content it wouldn’t have otherwise.

“Our business (BKLYN1834) is to equip artists with these tools (to enhance their brands), which feels like a natural, organic progression of what we already do at the Clubhouse,” Clubhouse founding member and BKLYN1834 Creative Director Andrew Reid, 29, told the New York Times.

Source: New York Times


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