Industry News

LendingTree to buy Domania

Shopping spree continues with acquisition of second Primedia unit

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

LendingTree is growing again. The lender marketplace and find-a-Realtor dot-com service will acquire Domania within the next 60-90 days, Inman News has learned. The Domania asset purchase follows hard upon LendingTree's buy late last month of, a separate online service that Primedia purchased in December 2002. Primedia bought Domania in November 2002. LendingTree is keeping mum about its Domania strategy for the time being, although more information may be disclosed when the transaction closes, according to LendingTree spokesperson Mindy Neubauer. "We anticipate this service will help our lenders with customer acquisition and retention and will enable us to serve our lenders and consumer clients better," she said. Indeed, Domania's products could benefit LendingTree's lender marketplace, while LendingTree's data and other content could prove useful for Domania's lender customers, according to Steve Kropper, Domania founder and chief. Domania's Web site lists Chase ...