Industry News

Realtor campaigns go online

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The half-dozen Democrats running for U.S. President aren't the only candidates who have their own why-you-should-elect-me Web sites. Two candidates for the 2008 presidency of the National Association of Realtors also have put their qualifications and activities on the Web to win support and votes. The candidates are Dick Gaylord of RE/MAX Real Estate Specialists in Long Beach, Calif., and Chip Boring, broker/owner of RE/MAX Realty Plus in Sebring, Fla. Both Realtors are running for NAR 2006 first vice president, a position that in the normal course of events would lead the winner to become NAR president-elect in 2007 and NAR president in 2008. The Web sites are interesting because they hint at the extent to which the Web finally has permeated the real estate consciousness, and they suggest that NAR's backroom-style campaigns could become more open in the future if online formats and technology bring more Realtors into the process. Front-runner Gaylord opened his Web site April 1, 20...