OpinionIndustry News

New HOMS biz model for MSN traffic

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Late last week Inman News published a guest perspective that raised some issues relating to Homestore's recently announced agreement with MSN. I would like to respond to these concerns and clarify some details that seem to have been misunderstood. First of all, Homestore is not giving data currently displayed on Realtor.com to anyone. As with all of our distribution relationships, including those with AOL, Earthlink, NetZero, Juno, Excite, etc., data will continue to reside on Realtor.com's servers. Consumers who visit MSN House & Home will have the opportunity to freely access this data through a series of links that will take them to the Realtor.com Web site. When these links go live later this quarter, we will be exposing all listing data to a much larger audience–for no additional charge to our customers. Realtors who have chosen to enhance their listings on Realtor.com will have access to this important audience–for no additional charge. We have developed and will ...