Industry News

Real Living CEO aims for top of food chain

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Harley Rouda Jr. believes the old Dakota Indian saying: when you discover you're riding a dead horse, the best strategy is to dismount. It's a perfect fit for a man unafraid of admitting mistakes. Rouda, CEO and managing partner of Real Living, the third-largest privately owned residential brokerage in the United States, is an entrepreneurial risk-taker driven by the excitement and challenge of change. His wife said he has "adult attention deficit disorder"; Rouda said he might agree if he could slow down long enough to consider the question. Rouda spoke candidly with Inman News about life, success, failure and what 2004 holds in store for residential real estate. Controversies that have flamed through the industry during the past several years include virtual office Web sites and banking institutions entering the real estate brokerage business. Rouda supports both developments. Not only does he welcome banks into real estate, he's part of a group that's lobbying Congress to disreg...