Paint becomes icing on architectural cake

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Years ago, when I was a punk architect in my 20s, I asked a well-known San Francisco Bay Area contractor what he considered the most important factor in a good remodel. I suppose I was fishing for an answer along the lines of, "Excellent design," or at the very least, "A decent set of plans." His one-word reply: "Painting." He went on to explain that he had a sort of fetish for excellent painting. He maintained that the quality of the paint job was what really set apart a top-notch project, because when all was said and done, the paint was the surface that everyone saw. At the time, having just recently emerged from U.C. Berkeley's incomparably touchy-feely school of architecture, I remember thinking to myself, "Now, this is one shallow cat." But over the years, I've come to realize that he was absolutely right. Not that good design isn't important–obviously, I think it is, or I'd have become a hot dog vendor on the Berkeley pier quicker than you could say Sim van der Ryn. ...