BrokerageIndustry News

Full service justifies full commission

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

(Part three of a five-part series. See parts 1, 2, 4 and 5.) Do you have what it takes to outsmart the company who offers a 2, 3 or 4 percent commission? There are ways to get paid a full commission, provided you know what to do and are willing to do it. In terms of earning a full commission, the first thing to keep in mind is that discount agencies play an important role in meeting the needs of the buying public. No matter what the product, some clients will purchase based exclusively on price. If you're with a full-service firm, it's unlikely you will see this business. But what about the bulk of the buying public–what can you do to demonstrate the services you provide a worth a full 6 percent? Your role as an agent is to assist the seller in obtaining the highest price possible for his/her property in the shortest amount of time. To do this, the seller must have maximum exposure to the market place. Exposing the listing through only one source (i.e. the discounter's Web s...