Editor’s note: The outpouring of support and ridicule of the Rookie Realtor overwhelmed the Inman News letterbox. Here is a taste.
Go get a regular job where a boss will tell you exactly what to do, then do it and get paid each week. Are you insane? A popular definition of insanity these days is to do the same (ineffective) thing over and over and expect different results. There are plenty of common-sense marketing systems that successful agents use to obtain clients and customers. Talk to successful agents about theirs. Sales managers often fall into the same category as that old, derogatory saying about teachers: “Those who can’t do, teach.”
Once you latch onto clients and customers, treat each one as if they are the best and only ones you have. If they are unrealistic in their expectations, tell them so. Then spend the rest of your career living off of referrals.
And take time for your family. You’ll gain more respect from your clients, customers, peers, family and yourself.
Get some guts. Listen with sincere interest to find out what people want. Ask questions, and then really listen. I’m in my 29th year of helping people satisfy their real estate needs and desires. I would retire, except that it’s still too much fun getting those hugs and thanks from happy customers and clients.
Sterling Real Estate Brokerage
You complain too much. Obviously, real estate does not suit you.
You should go back to doing whatever it was you did before you foolishly got your real estate license.
Marlow C. Harris
Coldwell Banker Bain Associates
I read with interest your essay on getting started in the business. I wish all newcomers will take the time to read your article.
Let me suggest that with all the tools you possess all you need now is to find a mentor to help you get that first deal. Find an experienced agent in your office that you get along with and ask him/her to work with you. Offer to give this person at least 50 percent of your commission on any deals completed by both of you. Work with this mentor until you feel more comfortable in working alone, and once you’re rolling in the dough become a mentor yourself. I have been a Realtor for almost 20 years and have found this to be a very effective method to get things going.
Good luck! I look forward to reading about your progress. Please don’t hesitate to contact me if you have any questions, etc.
Warren J. Taubman
Coldwell Banker Residential Brokerage
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