More than 500 building industry leaders will converge on Chicago April 14-16 to learn about the fastest-growing segment of America’s housing industry at the National Association of Home Builders Building for Boomers & Beyond: Seniors Housing Symposium 2004.

Held at the Hyatt Regency Chicago, the annual conference aims to educate builders, developers, architects and other professionals in the age 50-plus seniors housing industry on the diverse housing needs of baby boomers and older generations.

“Builders today recognize that boomers, empty nesters and seniors are a huge growth market in the housing industry for the next three decades,” said Bonnie Solomon, chair of the NAHB Seniors Housing Council and vice president of several retirement communities in St. Louis, Mo., Kansas City, Mo., and Atlanta. “These consumers are more active, affluent and healthier than previous generations, and our industry is evolving to build and design communities that appeal to the mature market.”

The conference launches April 14 with a tour of several of the Chicago area’s premier active adult communities. During the remainder of the conference, industry experts will conduct 19 educational sessions exploring the mindset of boomers and older seniors, their quest to live life to the fullest and their demand for homes and communities that fit their active lifestyles. The seminars will cover the latest market research and trends, such as the growing demand for apartments, condominiums and townhomes for seniors, and will provide techniques to help builders and developers to design, develop, finance, market and sell to home buyers over age 50.

The National Association of Home Builders is a Washington-based trade association representing more than 215,000 members involved in residential and light commercial construction.


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