Industry News

Builder conference to highlight senior housing

April event will tackle home design, financing options for buyers aged 50-plus

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More than 500 building industry leaders will converge on Chicago April 14-16 to learn about the fastest-growing segment of America's housing industry at the National Association of Home Builders Building for Boomers & Beyond: Seniors Housing Symposium 2004. Held at the Hyatt Regency Chicago, the annual conference aims to educate builders, developers, architects and other professionals in the age 50-plus seniors housing industry on the diverse housing needs of baby boomers and older generations. "Builders today recognize that boomers, empty nesters and seniors are a huge growth market in the housing industry for the next three decades," said Bonnie Solomon, chair of the NAHB Seniors Housing Council and vice president of several retirement communities in St. Louis, Mo., Kansas City, Mo., and Atlanta. "These consumers are more active, affluent and healthier than previous generations, and our industry is evolving to build and design communities that appeal to the mature market." ...