Point, select, click: You're a homeowner

Architect follows lead of auto industry to design, sell homes with creation of Up! House

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Henry Ford supposedly said his customers could have their cars painted any color they wanted as long as it was black.

How things have changed.

Freedom of choice and consumer demand have always driven the U.S. economy, but perhaps nowhere as dramatically as in the car-buying industry. Though the choices may be limited to either leather or stain-resistant fabric, car buyers want to choose their own options.