Industry News

Point, select, click: You’re a homeowner

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Henry Ford supposedly said his customers could have their cars painted any color they wanted as long as it was black. How things have changed. Freedom of choice and consumer demand have always driven the U.S. economy, but perhaps nowhere as dramatically as in the car-buying industry. Though the choices may be limited to either leather or stain-resistant fabric, car buyers want to choose their own options. Now, one architect thinks the real estate market might benefit from a similar solution. Konyk Architecture has created what it calls the Up! House, an all-steel, prefabricated home that borrows its inspiration from the automotive industry. The idea for this kind of a modern, modular, prefabricated home was the brainchild of the firm's founder, Craig Konyk. The Up! House is a two-bedroom, 1,500-square-foot tubular-shaped structure constructed of metal panels over a steel unibody chassis. A cantilevered design allows it to rest like a seesaw on two reinforced concrete walls, freei...