Industry News

Realtors to increase stake in technology

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Realtors plan to spend 50 percent more on technology this year than they've spent in each of the past three years, according to a new survey by the National Association of Realtors. The Realtors & Technology: 2004 National Association of Realtors Technology Impact Survey Report shows that the typical NAR member is looking to spend more than $1,300 on technology products, services and training in 2004, a 52 percent increase from a median of $900 in 2000 and 2002. In 2004, Realtors expect to spend $856 on technology products, $254 on technology services and $256 on technology training. By comparison, the typical NAR member's promotion and marketing expenses were $1,200 during the same period. David Lereah, NAR chief economist, said the growth in technology use over the last seven years has been amazing. "In 1997, only 26 percent of our members had Internet access; now about half of all Realtors have their own Web page," he said. "With almost all real estate listings now availabl...