Industry News

Coldwell Banker’s Blue Edge survives

Discount brokerage model finds following among do-it-yourselfers

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Coldwell Banker's Blue Edge Realty, a seller-side discount brokerage launched in 2001, is no longer operating as a separate company, but it is a continuing option that Coldwell Banker offers home sellers in the capital area of Illinois. Blue Edge services are also offered through the North Hills office of Coldwell Banker Pittsburgh in Pittsburgh, Pa. Blue Edge offers services to sellers for a commission as low as 2 percent of the sales price. The business model is designed to afford sellers more responsibilities and control of the sale of their home while offering limited services for a low commission. Take an Inman News survey on discount commissions. "We've incorporated it into the office, instead of being a separate business model," said Mike Buscher, general manager of Coldwell Banker Devonshire Realty's Springfield office. "It used to be set up as a separate company." The change, which took place in August, was an economic decision that allowed the Blue Edge services to co...