Industry News

Google more leads with local paid search

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Gregory Blackham, a real estate agent with Prudential Americana Realty in Las Vegas, has locally-targeted his pay-per-click ads on Google and Overture for about two years. He thinks using a city name in keyword combinations is essential to target real estate consumers. Blackham's thinking mirrors new developments in local Web search methods that are reaching out to change the way small businesses advertise online. Search engine powerhouse Google, which last week launched a beta form of its local search function, plans to offer advertising opportunities to local companies like real estate outfits to display ads on its local search pages. Take an Inman Pulse survey on local search. Google Local offers geographically targeted search results and opens a new opportunity for real estate companies to put themselves in front of local consumers searching for real estate services on the Web. Local paid search soon will be another way for realty agents to skim leads off the Web. Sea...