Jessica's Stories

Target knows when I’ll get pregnant. HP knows when I’m about to quit my job. Pandora knows what new music I’d like to hear.

Companies are mining data to predict what I’ll do and when. As I’m sure you’ve heard, “big data” is kind of a thing. Yet we haven’t seen much of this sort of data mining and predictive analy

Apr 22

The content opportunity in real estate has been obvious for a decade. A well-executed content strategy helps you get found on search engines, engages site visitors, lends authority to your brand, and differentiates you from your competitors.

Jan 31
Perspective: In these changed times, his insight still applies
Sep 26
Perspective: Exciting times ahead for real estate
Jun 9
Public listings sites essential to MLS relevancy
May 21