Industry News

Hot real estate Web sites land leads, close deals

Vendors offer more than one size fits all

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Real estate Web sites come in all shapes and sizes, but while some engage people's interest well enough to keep their attention for hours, others manage to log only 30-second visits. The Web sites home buyers and sellers find most valuable share such common characteristics as for-sale homes listings data, school reports and multiple-language capabilities, vendors say. Current home listings are essential for realty Web sites to attract consumers, and a Web site that doesn't have homes for people to browse has little value, according to seven developers who participated in an Inman News audio conference about what's hot in real estate Web sites. Take an Inman News survey on Web site features. Web sites are a crucial business asset for real estate companies and agents since the majority of home buyers now start their search for a home online and use the Web to research agents before they enter a real estate office. Web sites can be used to attract leads, and manage transactions and c...