, an Amsterdam-based provider of intelligence Web analytics, has reported that most people use two-word phrases in search engines.


A survey of search phrases world wide found 32 percent of people use two-word phrases, 26 percent use three-word phrases and 19 percent use a one-word phrase. More people now use three-word phrases instead of a one-word phrase. The global usage of two-word phrases has increased more than 3 percent from 29 percent in April 2003 while the use of a one-word phrase has decreased nearly 6 percent from 25 percent a year ago. 


“Search engines like Google, MSN and Yahoo can drive a lot of traffic to a Web site. It is important that a webmaster or search engine optimization expert knows what kind of search phrases they have to use to drive more traffic to a site,” said Niels Brinkman, co-founder of


The study found just slightly more than 2 percent of the people used six-word search phrases and only a scant 1 percent used seven-word phrases in Web search engines. technology powers thousands of Web sites worldwide. Its reports answer questions about visitor behavior, site performance and retention.


The search phrase length research was based on a sample of 2 million visitors divided into 20,000 visitors in 100 countries each day.



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