When Kaplan Cos. built its first house in 1952, it was at a time when veterans could put down $239 for their own slice of the American Dream.
Across New Jersey, my grandfather began building simple Cape Cods and ranches for customers who wanted a basic house with a tidy backyard where their kids could safely play.
It is amazing how far the tastes of home buyers have evolved. Our earliest product lacked most every modern convenience. The homes came strictly with white shingles and black roofs.