Real estate lenders play ball

Ameriquest-Texas Rangers deal hits sports marketing into upper deck

The Texas Rangers no longer play at The Ballpark in Arlington. When players and fans alike head to a game, they now go to Ameriquest Field in Arlington, thanks to a recent naming rights deal between the baseball team and the subprime mortgage company.

After all, baseball and home ownership are both American institutions, Ameriquest’s marketing pros reasoned.