Industry NewsTechnology

The Pru man behind the Yahoo! deal

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Prudential Real Estate Affiliates president Earl Lee is an understated man who appears to be on a mission, buying eRealty earlier this year and announcing a significant   distribution deal with Yahoo! yesterday. Prudential has teamed up with Yahoo! to provide visitors to Yahoo! Real Estate pages access to comprehensive and detailed real estate listing information from a Prudential broker in their selected market area. The service will be available immediately in the Austin, Texas; Baltimore; Boston; Chicago; Dallas/Ft. Worth; Houston; Lexington, Kentucky; and Washington, D.C. Prudential is the first franchise to launch an aggressive strategy to capture Internet consumers. The move seems obvious, as real estate brands become increasingly associated with Internet services as most home buyers now start their house search on the Web. Industry observers say that Lee is personally driving this new vision with support from Prudential executives who see the power of the Internet fo...