BrokerageIndustry News

Real estate agents tap ‘Feng Shui’ advice

How to move listings that don't sell (Part 3)

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(This is Part 3 of a four-part series. See Part 1: Simple tasks make real estate an easy sell, Part 2: Home staging works real estate miracles and Part 4: Real estate agents sell 'lucky' houses.) Why would one of the most successful owner brokers in the country put an anvil under his bed and a horse trough in back of his multimillion-dollar home? His response is, it saved his business $400,000 in just one day. If you would like to sell more listings in less time, it's time to learn more about one of the hottest trends in the country–"Feng Shui." According to my friends who sell real estate in Beverly Hills, Calif., approximately 20 percent of all buyers and sellers now invite a "Feng Shui" expert in to assist them in either preparing their home for sale or selecting the right home to purchase. While some people may consider this superstitious, thousands of others swear by the results. Feng Shui is an ancient Chinese belief system based upon "earth signs" to determine areas ...