Industry News

Advice for the Rookie Realtor

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Re: 'Rookie Realtor lost in cyberspace' (July 13) Dear Rookie: I would suggest some tools such as those provided by Relocation Essentials or Bert Sperling to draw people to your site. Most studies indicate that consumers are looking for listings and neighborhood information when they visit a site, not your resume. Just an idea. Dear Rookie: Well, as you've learned, the days of "if you build it, they will come" are over. In fact, they ended in, oh, 1999-2000. I know. I started putting up real estate sites in 1997, and it became progressively harder to crack the top 10. I stopped. My earlier sites are still enjoying phenomenal results because I spent a lot of time getting them up on the search engines, and, I guess, longevity counts. I spent $3,000 last year on one of my sites to a "search engine positioning" company. Although traffic is up, leads are down. Go figure. As an aside, I didn't sell a property for the first 15 months after getting my license. This ...