Open houses carry benefits

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Many sellers wonder if Sunday open houses are worth the inconvenience. Some complain that agents use open houses to pick up clients rather than to sell their home. Others worry about security. Do the rewards outweigh the risks? Plenty of sellers have sold homes without ever having a public open house. However, many more sellers will admit that they actually found their home at a public open house. Public open houses provide additional market exposure that in some cases will result in a sale. Those who resist the notion of open houses insist that serious buyers will make appointments to see the listing. But, most of today's buyers have to work in order afford a home. Many of them can't take time off during the week to preview a new listing. Sunday open houses provide an easy way for buyers to catch up on the new inventory on their own. Another factor to consider is that some buyers–who may be on the fence about moving, or who aren't considering moving at all–take the leap...