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AgentConnect goes exclusive

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SAN FRANCISCO–Real estate agents using AgentConnect to glean new home buyer and seller clients from the Web now will have exclusive access to clients referred to them through the service. Due to increasing feedback from realty agents using online lead generators, the company changed its model so that each inquiry from a home buyer or seller is referred to only one agent or brokerage. The new model was created to avoid situations where too many agents end up calling the same consumer, according to Reply! Founder and CEO Payam Zamani. AgentConnect is an operating business of Reply! Inc., which also owns and operates RealtyNow, a separate online real estate lead service. "We are signing up agents and guaranteeing a certain number of leads exclusively on a monthly basis," Zamani said. The service differs from similar lead generators that offer exclusive leads by territory in that agents or brokers who sign up aren't purchasing by ZIP code. In some instances, the agent may be buying...