Efficiency is key in competitive real estate industry

Realtors must keep up with trends

SAN FRANCISCO–Home listings used to be the real estate equivalent of the “black box,” said Bob Hale, president and CEO of the Houston Association of Realtors. And Realtors were the only ones who held the keys.

Things have changed. There is more competition these days, and there is a more pressing need for Realtors and their associations to keep up with trends and to work more efficiently, said Hale, who spoke on a panel today at Inman NewsReal Estate Connect 2004 conference in San Francisco.