Real estate bundling a hard sell

Mortgage brokers, Realtors, consumers need to buy into concept

SAN FRANCISCO–Mortgage brokers have resisted the concept of “bundled services” because it was presented to them as something that would be forced upon them by regulators.

“What it essentially did was give them something to fight against,” said Joe Tyrrell, SVP of settlement service partner relationships with Ellie Mae.

Tyrrell’s comments were part of a Thursday afternoon panel on “Bundled services: Working with lenders, data providers, title companies and Realtors,” at Inman NewsReal Estate Con